old fashioned travel poster
A successful poster grabs your attention and gets its message across quickly. Great travel posters attract the eye in a variety of ways: by highlighting points of interest, depicting the conveyance used to reach a location, or by featuring activities available at the destination.
The thousands of travel posters in the Prints and Photographs Division support the study of tourism and transportation as well as advertising and graphic design techniques. Viewing the posters also offers the pleasure of vicarious trips around the world. Most of the posters date from the golden age of the travel poster, which began in the 1920’s and was over by the 1960’s when photographic imagery began to be used more than graphically designed images.
Travel posters not only advertised travel destinations, they were used by hotels, airlines, railroads and tourism companies to graphically represent themselves to the public. Many of them were considered works of art and ranged in style from art nouveau to mid-century modern.
At the same time the lithographic printing process was developed which was ideally suited to producing posters. They combined large images with bold text and were a very effective medium to inspire travelers to explore the world. They were prominently displayed on kiosks and in the train stations of Europe and America.
The thousands of travel posters in the Prints and Photographs Division support the study of tourism and transportation as well as advertising and graphic design techniques. Viewing the posters also offers the pleasure of vicarious trips around the world. Most of the posters date from the golden age of the travel poster, which began in the 1920’s and was over by the 1960’s when photographic imagery began to be used more than graphically designed images.
Travel posters not only advertised travel destinations, they were used by hotels, airlines, railroads and tourism companies to graphically represent themselves to the public. Many of them were considered works of art and ranged in style from art nouveau to mid-century modern.
At the same time the lithographic printing process was developed which was ideally suited to producing posters. They combined large images with bold text and were a very effective medium to inspire travelers to explore the world. They were prominently displayed on kiosks and in the train stations of Europe and America.